The Ultimate Business Makeover is a new spin on a proven successful model – reality television. Its winning formula is the combination of the American Idol, Extreme Makeover, Extreme Makeover-Home Edition and the new series the Benefactor. However The Ultimate Business Makeover’s market differentiator is that it is geared toward entrepreneurs and businesses.

Businesses that are chosen for this unique opportunity have either been nominated or have had to submit a written application as to why they feel their business is in dire need of The Ultimate Business Makeover. Those that are selected will have the opportunity for their business to receive a makeover that has the potential to change their business forever.

The magic is conjured through the skills of a “Makeover Action Team” that is totally driven to examine and improve the winners in four major categories: image, marketing, management and money. Specifically, the team will be comprised of qualified professionals in the areas of business financials, branding and marketing, information technology, workforce development and overall business management. The Ultimate Business Makeover will also feature an executive makeover. This will truly be a Cinderella-like experience given that image and perception is a significant factor in doing business.

At the end of the episode the “Makeover Action Team” is debriefed during a results and discussion process.